WHITE PAPER DEVELOPMENT
Identifying your challenges
We would like to use white papers as a marketing tool, but don’t know where to begin.
How long does it take to develop and publish a white paper?
No one has time to do in-depth research. How will writing a white paper impact our team?
Communicate your knowledge to highlight your competitive advantage.
White papers go beyond marketing with more in-depth research that supports the work of an organization for the purpose of communicating with customers the intrinsic value of goods and services. They also can incorporate the vision, values, and intentions of the organization. By providing comprehensive information, the organization positions itself as being transparent without revealing proprietary information. A well-written white paper can navigate this delicate dance.
A professional technical communicator understands how to identify appropriate topics, research, write, and publish the suitable content for your target audience. Our team has extensive experience in research, content development, and publication.